NAWIRI Digital Loyalty — Own the Last Mile.
A mobile-first loyalty platform that connects Kenyan and East African manufacturers directly to the painters, mechanics, fundis, farmers, shopkeepers and households who actually influence what gets bought.
Loyalty is no longer a retention gimmick. It is a real-time data channel.
Kenyan loyalty has matured. Manufacturers and distributors now need a direct view of the retailer, fundi, mechanic, painter or farmer who decides what moves at the last mile. NAWIRI turns those interactions into rewards, insights and repeat behaviour.
Why traditional loyalty fails.
You sell through distributors, so the end consumer is invisible to you.
Counterfeits and informal channels erode margin before head office notices.
POS data ends at the till and rarely shows why a product was chosen.
Retailers respond to instant value. Mobile-money rewards make incentives immediate.
Eight capabilities. One platform.
Trace engagement from product movement to last-mile influencer activity.
Reward users instantly through phone-based redemption across all mobile phone networks in Kenya.
Disburse value directly to the redeemer's phone after approved redemption.
Creates a mix of tiered rewards — earned on merit to drive repeat purchase through last-mile influence.
Serve smartphone and basic-phone users without excluding the real market.
Support anti-counterfeit controls through secure coupons and hidden product codes.
Give sales and marketing teams visibility by region, brand and user behaviour.
Your brand, your data, your customer relationship: and your own customized mobile app!
Prototype to live deployment possible within two months, subject to scope and readiness.
Crown Paints Team KubwaNAWIRI originates from the painter-focused loyalty programme that helped Crown Paints build a large registered influencer base and connect reward activity to market growth.
Isuzu MAXITNAWIRI connected Isuzu East Africa directly to mechanics and parts buyers through rewards, points and anti-counterfeit visibility.
Paints and coatings · Lubricants and automotive parts · Cement and building materials · Seeds, fertilisers and agrochemicals · Detergents, beauty and foodstuffs
Pricing position
meets Sales Explosion!
NAWIRI is sold as a white-labelled SaaS subscription with a fixed setup fee and monthly platform fee scaled to active members and reward volume. We do not take a cut of your rewards budget. You own your data.