Score each statement from 1 (not true of us) to 4 (fully true of us). Your total places your programme in one of four maturity eras — and tells you what to fix first before investing further.
01
We know, by name or ID, who buys or influences our product at the last mile.Last-mile visibility
02
We can see redemption or engagement activity within 24 hours of it happening.Data freshness
03
Rewards reach members instantly (airtime, M-PESA or points), not weeks later.Reward mechanics
04
Our programme covers basic-phone users, not just smartphone owners.Market reach
05
We can tell which regions, products or campaigns drive repeat purchase.Insight
06
Counterfeit or diverted product would show up in our programme data.Channel integrity
07
A named owner runs the programme with a budget and quarterly targets.Governance
08
Sales and marketing actually use programme dashboards in their decisions.Adoption
09
We own our member data outright — no agency or platform lock-in.Data ownership
10
We can link the programme to a measurable sales or margin outcome.Business value
YOUR SCORE0…0 of 10 answered
Your maturity band appears here
Each statement maps to one of the four loyalty eras — punch-card, points & discounts, app engagement, and data-driven last-mile. Your total shows where your programme truly sits.
Answer all 10 statements to unlock your maturity band and the written report.